Through The Roster, our full-scale booking service, artists/companies receive exposure and active solicitation for touring their work in the national performing arts marketplace with occasional targeted contact into international markets. The artist/company works with one of our Artist Representatives to establish goals for successfully touring their work. The Artist Representative works to generate presenter interest in their artist/companies work and acts as a facilitator to negotiate performance engagements across the US.


  • Active solicitation to performing arts presenting organizations on behalf of the artist/company
  • Negotiation of performance and residency agreements.
  • Representation at regional and national booking conferences including but not limited to:
    • WAA – Western Arts Alliance (annual)
    • MAC – Midwest Arts Conference (annual)
    • PAE – Performing Arts Exchange (annual)
    • APAP – Association of Performing Arts Presenters (annual)
  • Representation at international booking conferences including but not limited to:
    • ISPA – International Society for the Performing Arts (annual)
    • CINARS – International Exchange for the Performing Arts (bi-annual)
  • The option to showcase with Pentacle during the Association of Performing Arts Presenters (APAP) Conference
  • An expanded artist profile on the Pentacle website (
  • Inclusion in Pentacle’s annual Artist Representation marketing pieces
  • Inclusion in Pentacle’s booking e-newsletter
  • Opportunity to work with Artist Representative on touring grants (National Dance Project, National Performance Network)
  • Consultations (upon request) in the following areas:
    • Repertory and Residency Activities
    • Marketing materials (publicity, advertising, photos, videos)
    • Fees for touring
    • Tech riders
    • Communication with presenters, funders and press

For more information about The Roster Service contact:
Sandy Garcia, Director of Booking & Artist Representation at